How to Choose the Right Custom Printed Bunting
Custom printed bunting is one of the easiest ways to transform a space, guide people through it, or make a brand stand out. Whether you’re planning a festival, event, promotion, brand activation or sporting fixture, choosing the right bunting makes all the difference. Here’s how to get it right.
Why Bunting
Bunting delivers instant visual impact. It draws the eye, creates atmosphere and helps define a space – without overwhelming it. It’s also a smart way to make use of otherwise unused areas, from the space above people’s heads to the fronts of tables, along walls, across entryways or between structures.
By working in three dimensions, bunting adds colour, movement and visibility exactly where people are already looking, making it a highly effective and versatile solution.
It’s also a low‑cost, high‑visibility solution – covering large areas for a fraction of the cost of rigid signage. Best of all, bunting works just as well indoors as it does outdoors, making it a versatile option.
Step 1 - Identify the Purpose
Before choosing styles or materials, think about what you need your bunting to do.
- Is it for branding or promotion? Showcasing logos, colours or key messages?
- Do you need wayfinding, helping people navigate a space or identify key areas?
- Is it primarily decorative, creating atmosphere and visual energy?
- Or is it designed for crowd engagement, encouraging interaction and attention?
Understanding the purpose upfront ensures your bunting works harder for you.
Step 2 - Choose the Right Material
Material choice plays a big role in durability, appearance and overall cost.
250gsm artboard is best suited to indoor use or short‑term use. It’s highly cost‑effective and ideal for one‑off or limited use. Once removed, artboard bunting is generally not reusable, as flags can be damaged during takedown.
For outdoor use or requiring multiple reuses, 158gsm YUPO is our recommended option. YUPO is a durable, waterproof and tear‑resistant synthetic paper with a premium feel and vibrant print quality. When stored correctly, it performs well across repeated uses.
Always consider weather exposure and whether your bunting needs to be single‑use or built for longevity.
Step 3 - Select the Shape and Size
Classic triangles, clean rectangles, circles, squares, dovetail or fully custom shapes all create different visual effects. The right choice depends on your space, brand and purpose.
We can produce bunting in all sorts of shapes and sizes to suit your event or promotion. With a large library of custom shapes already in‑house, chances are we’ve made something similar to what you’re imagining before. You’ll find a selection of examples across our website, or you can get in touch with our team to check what shapes we already have in the factory or to talk through creating something completely custom. If you can dream it, we can probably make it!
Spacing is just as important as shape and size. We can help you decide what works best for your use.
Step 4 - Decide on Printing Options
Full‑colour printing ensures your bunting stands out and stays on brand.
You can choose single‑sided printing for cost efficiency, or double‑sided printing for maximum impact in open or high‑traffic environments where visibility from all angles matters.
Step 5 - Match Colours to Your Brand or Theme
Colour plays a powerful role in how your bunting is perceived.
Using brand colours reinforces recognition and consistency, especially for promotions and activations. Event themes can guide colour choices for festivals, celebrations or sporting events, while colour psychology helps set the right mood — from energetic and bold to calm and controlled.
Thoughtful design and colour selection ensures your bunting feels intentional and on‑brand.
Consider Installation Requirements
Before ordering, it’s important to think about how and where your bunting will be installed.
Consider the overall length required, available hanging points, and whether the setup is indoors or outdoors.
To make designing your custom printed promotional bunting even easier, we’ve created a full collection of artwork templates, file setup guides and print specifications. Visit our Artwork Hub to access everything you need to prepare your designs with confidence — from shape templates to colour requirements and layout tips that ensure your bunting prints perfectly every time.
